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Online ethics training module for public relations professionals: A demonstration project
Online ethics training module for public relations professionals: A demonstration project
Name:Personal
Peck, Lee Anne Role :Text(marcrelator)
creator
Peck, Lee Anne Role :Text(marcrelator)
creator
Name:Personal
Matchett, Nancy J. Role :Text(marcrelator)
creator
Matchett, Nancy J. Role :Text(marcrelator)
creator
typeOfResource
text genre
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Place
:Text
United States
Public Relations Society of America
Place :Text
(keyDate="yes")
2010
dateCaptured
United States
Public Relations Society of America
Place :Text
(keyDate="yes")
2010
dateCaptured
Language:Text
English
English
Physical Description
born digital
16 pages
born digital
16 pages
abstract
The researchers developed and tested an online training module with both experienced public relations professionals and newcomers to the field with the hopes of helping them sharpen and refine their ethical decision-making skills. The researchers’ pilot study found that although most testers reported the Web site was difficult to navigate and/or found the ethical content to be complex, the majority believed their ethical decision-making abilities were improved. The module drew from the resources of the Center for Ethical Deliberation (CED) Web site developed by one of the researchers. The goal of the demonstration project, or pilot study, was to develop a specific “Public Relations” area on the CED Web site that would be devoted to the ethical issues likely to arise in the public relations field. These issues included 1) disclosure of information, 2) conflicts of interest, and 3) lying, or spinning information, for a client or an organization. The researchers tailored the CEDs Guided Deliberation Processes to these three, highlighting the specific links between these issues and more general ethical concepts and analytical tools. With some changes to the PR module and the CED site, this tool could be used by professionals, newcomers to the profession and students preparing for a PR career. note
Published in: Public Relations Journal, 4(4)
Subject
Center for Ethical Deliberation
Center for Ethical Deliberation
Subject
Decision making skills
Decision making skills
Subject
Ethics
Ethics
Subject
Online training module
Online training module
Subject
Public relations professionals
Public relations professionals
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detail:volume
Part Number4
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detail:issue
Part Number4
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extent
Total Pages16
identifier:ISSN
1942-4604
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http://hdl.handle.net/10176/cogru:1211
http://hdl.handle.net/10176/cogru:1211
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Copyright is held by the author.
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:Text(ISO639-2B)
English :Code(ISO639-2B)
eng
English :Code(ISO639-2B)
eng
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Name:Personal
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Name:Corporate
Role :Text(marcrelator)
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creator
Name:Corporate
Role :Text(marcrelator)
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contributor
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Name:Corporate
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